Mark Henry found an Anoto Patent with some interesting relevance:
Claim 33 "Moving images"
Column 2 Lines 58-67 Column 3 lines 1-3 of US7143952B2 (this Patent is linked in Relevant Patents under Anoto)
"An apparatus for reading the coding pattern hence communicates with, e.g., a server in a computer network or with a more local computer, in which server or computer a matching procedure takes place between received position codes and the database. After the matching, actions are taken in accordance with the rules associated with the region matching the received position coding information. Examples of such actions include further information retrieval and presentation from computer servers, via e.g. Internet, associated with a printed image in, e.g., a magazine, catalogue or book. The further presentation of information may be of any "multi-media" character and include images, moving images and sound. Other actions, which may be handled according to the rules, include interaction between the reader/viewer and an actor associated with the 5 region in question. Such interaction may be any electronic commerce interactions such as ordering products, financial services etc."
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